The Weeknd has teamed up with the National Football League (NFL), Roc Nation and Bravado to deliver three capsule collections in celebration of his highly-anticipated Pepsi Super Bowl LV Halftime Show performance. Joining forces with Jeff Hamilton, Warren Lotas and Wilson Football, the release is billed as the NFL’s most extensive product launch with a Super Bowl Halftime Show performer ever.
Making up a part of the capsule are two handcrafted Jeff Hamilton leather jackets in black or red, with each piece featuring a massive XO logo in front, embroidered NFL and Jeff Hamilton branding on the leather sleeves and a Super Bowl insignia on the back. Meanwhile, Warren Lotas designed a series of black and white T-shirts and hoodies with a screen printed graphic depicting The Weeknd’s famed bandaged face. Finally, Wilson Football — the official ball of the NFL — released a limited edition Horween Essex leather football that arrives in matte black, complementing the silver foil XO artwork and minimalist embossed logos. As part of the collaboration, Wilson is also donating one signed XO Football to be auctioned off, with the NFL Foundation sending all proceeds to support Feeding America and their mission to end child hunger.