STARTER Brings Back Budweiser’s “Bud Bowl” in 50th Anniversary Capsule

STARTER has just unveiled its first collaboration with Budweiser. Celebrating the athletic brand’s 50th anniversary, the STARTER name goes back to the ’70s where its name could be found in sports leagues, colleges, and Olympic sports — often associated with the phrase “wear what the pros wear.” The brand was later bought from Nike in 2007 by Iconix Brand Group.

“Starting” a new year right, STARTER will be introducing a series of collaborations with some of the world’s most well-known brands. First up is its “Bud Bowl” collection with Budweiser as a reboot of the Bud Bowl tradition that started in 1989 during Super Bowl XXII.

Bob Galvin, CEO and President at Iconix Brand Group, comments, “We are proud to celebrate this milestone with STARTER, one of the most iconic sports brands of all time. STARTER has always realized that sport transcends game, it’s about a shared spirit, an important reminder for our time as fans celebrate from afar. We are all part of something bigger.”

This first capsule will reintroduce all classic Bud Bowl graphics/artwork across a collection of T-shirts, hoodies, varsity jackets, coach jackets, and caps. Look for the collection now over at STARTER’s Black Label Store.

In other fashion news, Levi’s teases a colorful Pokémon denim jacket.

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