Louis Vuitton continues its #MAKEAPROMISE campaign with UNICEF with the launch of new Silver Lockit bracelets and the Doudou Louis, the Louis Vuitton for UNICEF teddy bear which appears here for the first time in organic cotton textile.
The Silver Lockit bracelets, inspired by the tumbler lock Georges Vuitton invented in 1890, are available in pastel blue, pink, celadon green and black organic cotton bands and with recycled silver used for the iconic padlock and an “LV” logo. The Doudou Louis is printed in a pastel rainbow of monogram textile with a blue embroidered version of the monogram’s flowers for the Doudou Louis’s eyes.
The purchase of these products will support UNICEF’s work on providing access to water, sanitation, nutrition, education and more to children in need across the world as well as the organization’s COVID-19 response efforts.
The Silver Lockit bracelets are available for $465 USD, with $100 USD of which going to UNICEF, while the Doudou Louis is available for $955 USD, with $200 USD to UNICEF. Both are available now at the Louis Vuitton web store and in selected Louis Vuitton stores worldwide.
Learn more about the monogram featured on the Doudou Louis in the latest episode of Behind the HYPE, which dives into the history and influence of the print.