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Gucci’s ‘LOVE LOVE LOVE’ Fanzine Sets the Valentine’s Day Mood

The ever-romantic Gucci is well in its element with its LOVE LOVE LOVE fanzine, shot by photographer Brad Elterman. The imagery highlights a collection of Valentine’s Day-ready bags, jewelry and makeup, all Gucci-fied with thematic branding.

Double-G logos and hardware — the latter revived from Alessandro Michele‘s first-ever Gucci runway show — grace a variety of hobo bags and belts, accompanying a plethora of branded ready-to-wear. Key to the collection, however, is a new shoulder bag, realized in the house’s signature monogrammed canvas and finished with a heart emblazoned with an unmistakable “GUCCI.” Jewelry also sports red hearts aplenty: necklaces, earrings, pendants and rings all boast the lovey-dovey detailing.

Visit Gucci’s site to get up close with the special zine and expect the new collection to hit its stores in the coming days.

According to Lyst‘s recent report, the Italian fashion house remains the world’s hottest fashion label.

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